Friday, October 12, 2007

Passion over for Barbie and Ken

Passion over for Barbie and Ken

The latest - single - Barbie sports a bikini top and a deeper tanValentine's Day is approaching, but the romance is over for Barbie and Ken.
After 43 years as an item, the plastic pair's "business manager" at toymaker Mattel said they "feel it's time to spend some quality time - apart".

"Like other celebrity couples, their Hollywood romance has come to an end," said Russell Arons of Mattel toys.
But the split may also be related to sales figures in the last quarter - which fell by 5% globally and 25% on the domestic market in the US.

It coincides with the release of the latest Barbie model - Cali (as in Californian) Girl Barbie, who sports board shorts, a bikini top, metal hoop earrings and a deeper tan.
Career girl

Barbie and Ken met on the set of a television advert in 1961 - two years after Barbie was first launched.

Out goes Ken... in comes Blaine, the boogie boarding AustralianWasp-waisted with unlikely proportions, Barbie was an incongruous accompaniment to the feminist wave of the 1960s and 70s, although her career has spanned everything from rock star to military medic.
More than one billion dolls have now been sold in 150 countries.
Cali Girl Barbie has already attracted a new admirer - Blaine the Australian boogie surf boarder.

But Mr Arons assured fans that she will remain "good friends" with Ken.

Yeah, right.

Vintage Barbie struts her stuff

Vintage Barbie struts her stuff

Barbie has had more than 95 careers, from president to mermaid She may have the occasional hole in her tights, oily face or thinning hair, but devotees are expected to flock to her latest fashion show in London.
Barbie fans are set to splash out £100,000 on the dolls on Tuesday as the world's largest collection is sold at Christie's.
The 4,000 dolls span Barbie's 47-year history, including limited editions, designer models and boyfriend Ken.
Most of the dolls are untouched, but some have the odd blemish.

Campus Hero Ken
Some of the catalogue listings for the 26 September sale warn potential buyers of sweaty and oily faces, rubbed lips, loose arms and green ears.
Estimates for the dolls start at £80, but some of the earlier and limited edition Barbies are expected to go for a lot more.
There is a Barbie No.1 which has an estimated price of between £800 and £1,200, and a Gay Parisienne featuring Hubert de Givenchy's famous balloon-line skirt that is expected to sell for £400-600.
Barbie's boyfriend is available in an exciting range of guises, from Campus Hero Ken, at £150-200, to Yachtsman Ken, worth £200-300.
The collection was assembled by Dutch fashion designer Ietje Raebel and her daughter Marina, who had intended to set up a private museum.
BARBIE'S WORLD
Full name is Barbie Millicent Roberts
First Barbie doll sold for $3
Sold in over 150 countries
Three Barbie dolls are sold every second
She has had over 40 pets including 21 dogs, 14 horses, 6 cats, parrot, chimpanzee, panda, lion cub, giraffe and a zebra
Source: Christie's
The Barbie doll was invented by Ruth Handler, co-founder of the US Mattel toy company, in 1959.
She came up with the idea for a teenage doll when she saw her daughter Barbara playing with a paper doll and imagining it as a grown-up.
Launched in 1959 at the New York Toy Fair, 350,000 of the dolls were sold in the first year of production.
Although over a billion Barbie dolls have now been sold worldwide, she faces stiff competition from newcomers like the funky Bratz range of dolls and long-term UK rival Sindy.
Sindy has just been given a new makeover with a younger, less curvaceous look.

Collecting


Collecting

Vintage #7 Ponytail Barbie doll from 1964-66. The doll's hair has been restyled and she is wearing a different outfit from the red swimsuit of the original.
Mattel estimates that there are well over 100,000 avid Barbie collectors. Ninety percent are women, at an average age of 40, purchasing more than twenty Barbie dolls each year. Forty-five percent of them spend upwards of $1000 a year.
Vintage Barbie dolls from the early years are the most valuable at auction, and while the original Barbie was sold for $3.00 in 1959, a mint boxed Barbie from 1959 sold for $3552.50 on eBay in October 2004.[31] On September 26, 2006, a Barbie doll set a world record at auction of £9,000 sterling (US $17,000) at Christie's in London. The doll was a Barbie in Midnight Red from 1965 and was part of a private collection of 4,000 Barbie dolls being sold by two Dutch women, Ietje Raebel and her daughter Marina.[32]
In recent years Mattel has sold a wide range of Barbie dolls aimed specifically at collectors, including porcelain versions and depictions of Barbie as a range of characters from television series such as The Munsters and Star Trek.[33][34] There are also collector's edition dolls depicting Barbie dolls with a range of different ethnic identities.[35] In 2004 Mattel introduced the Color Tier system for its collector's edition Barbie dolls, ranging through pink, silver, gold and platinum depending on how many of the dolls are produced.[36]

Barbie versus Bratz
In June 2001 MGA Entertainment launched the Bratz range of dolls, a move that would give Barbie her first serious competition in the fashion doll market. In 2004 sales figures showed that Bratz dolls were outselling Barbie dolls in the United Kingdom, although Mattel maintained that in terms of the number of dolls, clothes and accessories sold, Barbie remained the leading brand.[37] In 2005 figures showed that sales of Barbie dolls had fallen by 30% in the United States, and by 18% worldwide, with much of the drop being attributed to the popularity of Bratz dolls.[38]
In April 2005, MGA Entertainment filed a lawsuit against Mattel, claiming that the My Scene range of Barbie dolls had copied the doe-eyed look of Bratz dolls. The lawsuit is currently pending in the court system of California.[39]
Mattel is also suing MGA Entertainment and Carter Bryant, a former doll designer for Mattel, claiming that company secrets were stolen by MGA.[40][41]

Controversies






Controversies

Fulla is marketed as an alternative to Barbie in Middle Eastern countries
Barbie's popularity ensures that her effect on the play of Western children attracts a high degree of scrutiny. The criticisms leveled at her are often based on the assumption that children consider Barbie a role model and will attempt to emulate her.
In September 2003 the Middle Eastern country of Saudi Arabia outlawed the sale of Barbie dolls, saying that she did not conform to the ideals of Islam. The Committee for the Propagation of Virtue and Prevention of Vice stated "Jewish Barbie dolls, with their revealing clothes and shameful postures, accessories and tools are a symbol of decadence to the perverted West. Let us beware of her dangers and be careful."[9] In Middle Eastern countries there is an alternative doll called Fulla who is similar to Barbie but is designed to be more acceptable to an Islamic market. Fulla is not made by the Mattel Corporation, and Barbie is still available in other Middle Eastern countries including Egypt.[10] In Iran, Sara and Dara dolls are available as an alternative to Barbie.[11]
The word Barbie has come to be used as a derogatory slang term for a girl or woman who is considered shallow, most notably in the 1997 pop song Barbie Girl (see Parodies and lawsuits below). In July 1992 Mattel released Teen Talk Barbie, which spoke a number of phrases including "Will we ever have enough clothes?", "I love shopping!", and "Wanna have a pizza party?" Each doll was programmed to say four out of 270 possible phrases, so that no two dolls were likely to be the same. One of these 270 phrases was "Math class is tough!" Although only about 1.5% of all the dolls sold said the phrase, it led to criticism from the American Association of University Women. In October 1992 Mattel announced that Teen Talk Barbie would no longer say the phrase, and offered a swap to anyone who owned the doll.[12]

Barbie's waist has been widened in more recent versions of the doll
One of the most common criticisms of Barbie is that she promotes an unrealistic idea of body image for a woman, leading to a risk that women who attempt to emulate her will become anorexic. A standard Barbie doll is 11.5 inches tall, giving a height of 5 feet 9 inches at 1/6 scale. Barbie's vital statistics have been estimated at 36 inches (chest), 18 inches (waist) and 33 inches (hips). According to research by the University Central Hospital in Helsinki, Finland, she would lack the 17 to 22 percent body fat required for a woman to menstruate.[13] In 1965 Slumber Party Barbie came with a book entitled How to Lose Weight which advised: "Don't eat." The doll also came with pink bathroom scales reading 110lb, which would be around 35lbs underweight for a woman 5 feet 9 inches tall. In 1997 Barbie's body mold was redesigned and given a wider waist, with Mattel saying that this would make the doll better suited to contemporary fashion designs.[14]

Oreo Fun Barbie from 1997 became controversial due to a negative interpretation of the doll's name
"Colored Francie" made her debut in 1967, and she is sometimes described as the first African American Barbie doll. However, she was produced using the existing head molds for the white Francie doll and lacked African characteristics other than a dark skin. The first African American doll in the Barbie range is usually regarded as Christie, who made her debut in 1968.[15][16] Black Barbie and Hispanic Barbie were launched in 1980.
In 1997 Mattel joined forces with Nabisco to launch a cross-promotion of Barbie with Oreo cookies. Oreo Fun Barbie was marketed as someone with whom little girls could play after class and share "America's favorite cookie." As had become the custom, Mattel manufactured both a white and a black version. Critics argued that in the African American community Oreo is a derogatory term for a person like the chocolate sandwich cookie itself, meaning that the person is black on the outside and white on the inside. The doll was unsuccessful and Mattel recalled the unsold stock, making it sought after by collectors.[17]
In May 1997 Mattel introduced Share a Smile Becky, a doll in a pink wheelchair. Kjersti Johnson, a 17-year-old high school student in Tacoma, Washington with cerebral palsy, pointed out that the doll would not fit into the elevator of Barbie's $100 Dream House. Mattel announced that it would redesign the house in the future to accommodate the doll.[18][19]
In March 2000 stories appeared in the media claiming that the hard vinyl used in vintage Barbie dolls could leak toxic chemicals, causing danger to children playing with them. The claim was rejected as false by technical experts. A modern Barbie doll has a body made from ABS plastic, while the head is made from soft PVC.[20][21]
In December 2005 Dr. Agnes Nairn at the University of Bath in England published research suggesting that girls often go through a stage where they hate their Barbie dolls and subject them to a range of punishments, including decapitation and placing the doll in a microwave oven. Dr. Nairn said: "It's as though disavowing Barbie is a rite of passage and a rejection of their past."[22][23]

Biography

Biography

Barbara Millicent Roberts
Barbie's full name is Barbara Millicent Roberts. In a series of novels published by Random House in the 1960s, her parents' names are given as George and Margaret Roberts from the fictional town of Willows, Wisconsin. Barbie has been said to attend Willows High School and Manhattan International High School in New York City, based on the real-life Stuyvesant High School. She has an on-off romantic relationship with her beau Ken (Ken Carson), who first appeared in 1961. Like Barbie, Ken shares his name with one of Ruth Handler's children. A news release from Mattel in February 2004 announced that Barbie and Ken had decided to split up, but in February 2006 they were back together again.[6][7]
Barbie has had over forty pets including cats and dogs, horses, a panda, a lion cub, and a zebra. She has owned a wide range of vehicles, including pink convertibles, trailers and jeeps. She also holds a pilot's license, and operates commercial airliners in addition to serving as a flight attendant. Barbie's careers are designed to show that women can take on a variety of roles in life, and the doll has been sold with a wide range of titles including Miss Astronaut Barbie (1965), Doctor Barbie (1988) and Nascar Barbie (1998).[8]
Mattel has created a range of companions for Barbie, including Hispanic Teresa, African American Christie and Steven (Christie's boyfriend). For more details, see the List of Barbie's friends and family.

Barbie History

Barbie


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For other uses, see Barbie (disambiguation).
Barbie
First appearance
March 9, 1959
Created by
Ruth Handler
Information
Occupation
See: Barbie's careers
Family
See: List of Barbie's friends and family
Barbie is a best-selling fashion doll launched in 1959. The doll is produced by Mattel, Inc., and is a major source of revenue for the company. The American businesswoman Ruth Handler (1916-2002) is regarded as the creator of Barbie, and the doll's design was inspired by a German doll called Bild Lilli.
Barbie has been an important part of the toy fashion doll market for nearly fifty years, and has been the subject of numerous controversies and lawsuits, often involving parody of the doll and her lifestyle. In recent years, Barbie has faced increasing competition from the Bratz range of dolls.

History

The original Barbie was launched in March 1959
Ruth Handler watched her daughter Barbara at play with paper dolls, and noticed that she often enjoyed giving them adult roles. At the time, most children's toy dolls were representations of infants. Realizing that there could be a gap in the market, Handler suggested the idea of an adult-bodied doll to her husband Elliot, a co-founder of the Mattel toy company. He was unenthusiastic about the idea, as were Mattel's directors.
During a trip to Europe in 1956 with her children Barbara and Kenneth, Ruth Handler came across a German toy doll called Bild Lilli.[1] The adult-figured Lilli doll was exactly what Handler had in mind, so she purchased three of them. She gave one to her daughter and took the others back to Mattel. The Lilli doll was based on a popular character appearing in a comic strip drawn by Reinhard Beuthin for the newspaper Die Bild-Zeitung. Lilli was a working girl who knew what she wanted and was not above using men to get it. The Lilli doll was first sold in Germany in 1955, and although it was initially sold to adults, it became popular with children who enjoyed dressing her up in outfits that were available separately.
Upon her return to the United States, Handler reworked the design of the doll (with help from engineer Jack Ryan) and the doll was given a new name, Barbie, after Handler's daughter Barbara. The doll made its debut at the American International Toy Fair in New York on March 9, 1959. This date is also used as Barbie's official birthday. Mattel acquired the rights to the Bild Lilli doll in 1964 and production of Lilli was stopped. The first Barbie doll wore a black and white zebra striped swimsuit and signature topknot ponytail, and was available as either a blonde or brunette. The doll was marketed as a "Teen-age Fashion Model," with her clothes created by Mattel fashion designer Charlotte Johnson. The first Barbie dolls were manufactured in Japan, with their clothes hand-stitched by Japanese homeworkers. Around 350,000 Barbie dolls were sold during the first year of production.
Ruth Handler believed that it was important for Barbie to have an adult appearance, and early market research showed that some parents were unhappy about the doll's chest, which had distinct breasts. Barbie's appearance has been changed many times, most notably in 1971 when the doll's eyes were adjusted to look forwards rather than having the demure sideways glance of the original model.
Barbie was one of the first toys to have a marketing strategy based extensively on television advertising, which has been copied widely by other toys. It is estimated that over a billion Barbie dolls have been sold worldwide in over 150 countries, with Mattel claiming that three Barbie dolls are sold every second.[2]
The standard range of Barbie dolls and related accessories are manufactured to approximately 1/6th scale, which is also known as playscale.[3] Barbie products include not only the range of dolls with their clothes and accessories, but also a huge range of Barbie branded goods such as books, fashion items and video games. Barbie has appeared in a series of animated films and makes a brief guest appearance in the 1999 film Toy Story 2.
Almost uniquely for a toy fashion doll, Barbie has become a cultural icon and has been given honors that are rare in the toy world. In 1974 a section of Times Square in New York City was renamed Barbie Boulevard for a week, while in 1985 the artist Andy Warhol created a painting of Barbie.